Emozioni gains celebrity status

Posted on April 23, 2014 by Knight Jewellers | 0 Comments

Interest in Hot Diamonds' coin brand Emozioni has been driven by celebrity endorsement according to latest news from the company.

Hot Diamonds says its new interchangeable coin concept has been tweeted by celebrities to more than one and a half million Twitter followers in just three weeks.

Emozioni celebrity status

Among those Tweeting about Emozioni are former Big Brother winner Josie Gibson and I’m A Celebrity star Jessica Jane Clements. Emozioni necklaces have also been worn by former Eastenders actress Brooke Kinsella on ITV show This Morning and by Channel 5 weather presenter Sian Welby.

Hot Diamond says model Bianca Gascoigne and Dancing on Ice contestant Laura Hamilton have also boosted the profile of the coin brand through Twitter posts about the collection. Hot Diamonds brand manager Andrew Lewis said: "To receive such great celebrity endorsements within such a short period of time is very promising for Emozioni. We know that many more celebrities are lined up to add further impetus to our launch.”

Early sell-through reports on the collection in the UK are described as strong with retailers reporting sales within hours of the collections arriving in stores. Emozioni was launched in the USA on May 31 at the JCK show in Las Vegas.

Article Source: www.professionaljeweller.com/news/

Posted in Emozioni, Jewellery

← Previous

Subscribe Follow Us

Bespoke Jewellery Design

Knight Jewellers offer a Bespoke Jewellery Design Service giving you the opportunity to turn your dreams into an original piece of jewellery. We work with you to design and create your own jewellery for those moments in life when only something truly unique will do.

We do this through a simple process:

Discuss your requirements and suggest options from our years of experience.
We will produce a quotation from this to help you make the decision.
We will create drawings of your dream piece of jewellery for approval.
We can then get the jewellery produced CAD drawing, so you can see the real intricacies of the piece.
The piece is then commissioned and created by one of our craftsmen.